ReFUEL4’s AI Powered Creative Platform Extends into Google Display Network

Cologne, Germany, Sept. 17 (NsNewsWire) —  ReFUEL4 has announced that it is a Google Partner. The partnership follows ReFUEL4’s integration into Google’s advertising ecosystem, directly supporting advertisers on the Google Display Network (GDN).

With nearly 300 million advertisers utilizing online advertising platforms as a marketing tool, consumers are increasingly susceptible to the effects of ad fatigue – when they see the same ad multiple times and stop responding to it. ReFUEL4’s data shows that depending on ad budgets and audience size, consumers can start experiencing this as early as three days after a campaign launches.

As a result, advertisers see their campaign performance drop and marketing dollars wasted, with sales eventually declining. Today’s announcement means that Google advertisers now have a solution to the problem of ad fatigue. With ReFUEL4’s powerful AI-guided platform, advertisers can build, analyze, optimize and send new creatives directly to their campaigns with little effort.

“The Google Premier Partner Program is a great way for businesses to connect with companies who can help them make the most of their online advertising,” says Matthew Heller,  head of Google’s SE Asia and India channel sales partnerships. “Guided by the expertise and technology of hand-picked, highly qualified companies like ReFUEL4 , businesses of all sizes can maximize the value and performance of their campaigns.”

Creatives have long been known to transform campaign performance. Updating ad creatives at least every couple of days can go a long way toward keeping campaign performance high and target audiences engaged.

Using a variety of ad sizes and formats across the GDN platforms, in unison with Google Search campaigns, will enable advertisers to capitalise on reaching new eyeballs and engage new customers.

“We are excited that Google advertisers can now reduce their burden in creating, scaling and optimizing ad creatives,” said Kazuhiro Takiguchi, Founder and CEO, ReFUEL4.

“Our award-winning innovative creative management platform strengthens an advertiser’s ability to run multiple high-performance online ad campaigns backed by global creativity, AI and automation. This saves them considerable time and money whilst improving ROI.”

Source: Press Release