Mahindra Comviva eyes Bangladesh market for launching easy digital wallet solution

By NK Sanchaya

20150416_133013DHAKA, April 27 (NsNewsWire) —  Mahindra Comviva, the global leader in providing mobility solutions,  eyes fastest growing Bangladesh market to launch an integrated digital wallet solution which enables remote and proximity payments by leveraging the technologies for even street vendors and their customers.

The payment solution,  powered by its award-winning mobiquity® platform, works as a one-stop-shop for all requirements of businesses and enables merchants — small and medium businesses and service professionals,  to convert a mobile phone into a Point-of-Sale (POS) device and drive transaction volumes by accepting cards anywhere, anytime.

The mobility solutions provider at a program with TRNB or Telecom Reporters’ Network of Bangladesh recently made the announcement,  saying  it is aggressively focusing on extending its footprint in the Bangladesh market with its innovative offerings in Mobile Financial, Content, Data, and Managed VAS services.

“We’re planning to launch the mobiquity payment card in Bangladesh market soon,” said Mahindra Comviva’s Bangladesh Country Manager Reyad Hasnain who joined the company in September last year with his over 15 years of experience in Telecom and IT sector spanning diverse job-roles in Asia,  Africa and Europe.
He further said steps are underway to make the easy wallet solution available in Bangladesh market at the earliest.
On the sidelines of the program,  Mahindra Comviva officials including its  Senior Vice President & Head of Mobile Financial Solutions, Srinivas Nidugondi,  showcased digital wallet solution devices to the telecom journalists.
Speaking on the occasion,  Srinivas Nidugondi said consumer needs are constantly evolving and there is now need for such a digital wallet solution that focuses on consumer experience and purchase journey for payments.
“Our mobiquity will allow businesses to re-engage and connect directly with their consumers, drive growth, and deepen their brand image by staying relevant to the change in markets and behaviours,” Srinivas adds.Mahindra Comviva claims that its mobiquity platform is a widely deployed solution that is scalable, flexible with rich features. It can be integrated with third party systems to foster an open eco-system.
Over the past few years, it said Bangladesh has significantly increased its contribution to overall company’s revenue, powered mostly by its award-winning mobile money and recharge solutions.

Officials say Mahindra Comviva today leads the electronic recharge market in Bangladesh with 5 deployments of PreTUPS™ with all the leading Telecom service providers in the country, which powers recharge for over 97% of prepaid mobile connection’s recharge in Bangladesh.

Reyad, who is responsible for driving sales, business development and strategic relationships with telecom operators, services providers and banks in the Bangladesh market,  said the global leader  is a preferred partner of all the major telecom service providers in Bangladesh. .

Mobiquity is a fully integrated digital wallet platform which supports Near Field Communication (NFC), Quick Response (QR) codes and Bluetooth Low Energy (BLE), he said.

Bank customers, telecoms operators and retailers around the world enjoy security and easy usage with this platform which Mahindra Comviva says will work on multiple connected devices.

It offers support for personalization, multiple value-added services and payment methods to enrich consumers’ path to purchase, according to the Indian company.

The company won the GSMA Global Mobile Awards 2013 for its mobiquity ® mTicketing platform. Deployed in collaboration with the leading operators in Bangladesh and the Bangladesh Railways, the service allows customers to purchase tickets using a prepaid mobile wallet or over-the-counter at an authorized outlet.

0512/2013
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