Coca-Cola Bangladesh launches music contest to create Bangladeshi anthem for FIFA World Cup Trophy Tour

DHAKA, Dec. 4 (nsnewswire) — Coca-Cola has launched a unique music contest to create a Bangladeshi version of the official Coca-Cola anthem for the FIFA World Cup™ Trophy Tour- ‘The World is Ours’. Coca-Cola has partnered with Radio Foorti and Fuad Almuqtadir to choose the top three winning bands entries received from all across the country. One band will get the chance to create the official Anthem for the country.

“It is great that Coca-Cola has come up with this contest where the youth of the country can join in the celebrations for one of the biggest global celebrations, and rejoice with the biggest prize in the world of football, the FIFA World CupTM Trophy comes to Bangladesh for the first time ever. I’m excited to see the entries as I begin the selection process. I hope we get to hear some unique sounds from our local bands and create a fantastic Bangladeshi version for the Coca-Cola Campaign Song for FIFA World Cup™, The World is Ours.” said Fuad

The competition that began in mid-November is conducted in three phases and will conclude on December 17, 2013.

In Round 1, bands across Bangladesh will send in their entries to Radio Foorti.

In Round 2, Fuad will select the top 10 bands that will be given pre-defined lyrics to create a song. 3 bands out of the 10 will join Fuad in creating the Bangladeshi-version of the Coca-Cola anthem for the FIFA World Cup™ Trophy Tour. During this phase, Fuad will personally mentor the 3 bands and help them create their unique versions of the anthem.

In Round 3, the three anthems will be broadcast on Radio Foorti and will be shared on its social networking site for fans to vote. The final selection will be done basis public vote (80%) and through a panel of experts and Fuad.

The winning anthem will be released on 17 December 2013, when the authentic solid gold FIFA World Cup™ Trophy will arrive in Dhaka for the first time ever.

“Music is a vital ingredient in bringing Coca-Cola’s story of ‘The World’s Cup’ for the FIFA World Cup™ to life” said Debasish Deb, Country Manager – Bangladesh. “The music contest is aimed at bringing the people of Bangladesh together to create music and share happiness. This is an opportunity for bands across the country to combine their passion for music and football with Coca-Cola and create something special” he added.

Coca-Cola is building a legacy of music for the FIFA World Cup™ to create an amazing music story together with FIFA. ‘The World is Ours’ sung by Brazilian singer David Correy with music from popular Brazilian band Monobloco communicates the power of striving to achieve one’s dreams.

The Trophy Tour forms part of Coca-Cola’s 2014 FIFA World Cup™ campaign which invites fans to celebrate the ‘The World’s Cup’. The global FIFA World Cup Trophy Tour™ by Coca-Cola kicked off with an official launch ceremony in Rio de Janeiro, Brazil, on 12 September 2013. The FIFA World Cup Trophy Tour™ by Coca-Cola will be the most inclusive, participatory event ever, inviting fans around the world to get up close and personal with the same trophy that is presented by FIFA to the country winning the FIFA World Cup™. In 2010, when Coca-Cola and FIFA took the trophy to 94 cities in 84 countries, it provided more than 500,000 fans across five continents, an opportunity to be a part of the trophy tour celebrations. This year, the tour will also be visiting 50 new countries that have never had the opportunity to host the trophy before.

About Coca-Cola’s association with FIFA
The Coca-Cola Company has had a long-standing relationship with FIFA since 1974 and has been an official sponsor of the FIFA World Cup™ since 1978. Coca-Cola has had stadium advertising at every FIFA World Cup™ since 1950 and is a long-time supporter of football at all levels. This is the third time that Coca-Cola and FIFA have come together to bring the Trophy Tour to the world, starting in 2006 and then again in 2010.

About Coca-Cola Bangladesh
Coca-Cola in Bangladesh refreshes thousands of consumers throughout the country through its core product offerings of Coca-Cola, Diet Coke, Sprite and Fanta. Coca-Cola is committed to strengthening the community through various programs, such as ‘Every Drop Matters’ and WASH, both of which help to provide water, sanitation, hygiene as well as rainwater harvesting projects in schools across the country. Recently Coca-Cola in Bangladesh has launched “Support My School” – a program for Healthy, Active and Happy schools. This campaign aims to create awareness and address issues in schools which lead to absenteeism or children dropping out of school